Managing an enterprise web estate often means dealing with digital sprawl: dozens of disconnected brand sites, fragmented media assets, and marketing teams constantly waiting in developer queues to make simple updates. Acquia gives organisations a way out of that cycle. Built on open-source Drupal and supported by enterprise-grade cloud hosting, it provides a unified platform to manage content, digital assets, and customer experiences across every channel from one place.
Organisations want to launch campaigns rapidly, enter new markets, and keep digital content fresh. Yet managing sprawling enterprise web estates often pulls teams right back into slow-moving technical backlogs, fragmented systems, and operational friction.
Here are the common bottlenecks we see digital teams grappling with:
The Developer Bottleneck Marketing teams have clear campaign ideas and urgent deadlines, but even simple landing page changes or content updates get stuck in engineering sprint queues. Creative work slows down, time-to-market stretches from days to months, and non-technical teams can't act on their own digital strategy.
Multi-Site Sprawl and Brand Inconsistency As organisations grow, regional teams, sub-brands and business units set up their own sites on different platforms. The result is a tangle of disconnected properties with fragmented branding, inconsistent user experiences and duplicated hosting costs..
Asset Chaos and Content Silos Brand imagery, video, campaign collateral and product documentation are scattered across local drives, cloud storage and legacy file shares. Teams spend hours hunting for the right files, publish outdated logos or expired media by mistake, and struggle with version control across channels.
Maintenance Overhead and Security Exposure Bespoke Drupal setups, unvetted third-party plugins and legacy CMS installations all eat into technical capacity. Engineering teams spend their time applying security patches, fixing plugin conflicts and worrying about uptime during traffic spikes instead of building new features.
Fragmented Data and Disconnected Tech Stacks Websites often sit apart from the rest of the customer tech stack. Analytics, CRM, customer data and marketing automation tools don't connect smoothly with the CMS, which makes real personalisation and consistent customer journeys hard to deliver.
NewRedo and Acquia solve these challenges collaboratively: we design and deliver resilient, composable Drupal architectures that scale smoothly across brands and markets.
Choosing the right platform is only half the equation; implementing it cleanly without creating long-term technical debt requires senior technical execution.
Senior UK Engineering Delivery: You work directly with pragmatic, senior UK-based software architects and engineers who understand enterprise integration, security, and continuous delivery.
De-risked Migration Pathways: Moving from Drupal 7, bespoke CMS setups, or proprietary legacy platforms is complex. We plan iterative, low-risk migration roadmaps that preserve SEO value, protect content fidelity, and prevent downtime.
A Culture of Knowledge Transfer: We don't build closed systems. Throughout the project, we train your internal editorial and technical teams, leaving you with full ownership and confidence to run your platform.
Outcome-Focused Agility: We work in focused iterations that deliver tangible, usable improvements early, avoiding prolonged waterfall projects that delay business return.
From legacy CMS migrations to multi-brand consolidation, we'll help you build a Drupal foundation your marketing and engineering teams can both rely on. Let's talk about your digital roadmap.
Explore whether this solution is a good fit for your organisation.
We're software development specialists boosting our client's business with bespoke systems. We're practical, pragmatic and commercially minded, which means we do the right thing for you when it comes to building software.
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